Giving customers more value for the money by satisfying their expectations on key quality features, performance, and/or service attributes while beating their price expectations is a ________ strategy.
A)best-cost provider
B)focused low-cost
C)focused differentiation
D)broad differentiation
E)low-cost provider

Question

Quizplus · Accepted Answer

The best-cost provider strategy aims to deliver superior value to customers by meeting their quality, performance, and service expectations while offering lower prices than competitors. This aligns with the scenario described in the question. Focused low-cost and low-cost provider strategies prioritize low prices over meeting customer expectations for quality, while focused differentiation and broad differentiation strategies emphasize meeting customer expectations for quality at higher prices.

Giving Customers More Value for the Money by Satisfying Their