Hilton Hotels has diversified its lodging brands by adding Curio Collection, Tapestry Collection, and Canopy by Hilton, properties that offer stylish, distinctive decors and personalized services that appeal to young professionals seeking distinctive lodging alternatives. Managers can enhance the differentiation of these new brands based on all of these value drivers except
A)striving to create superior product features, design, and performance.
B)striving for innovation and technological advances.
C)pursuing continuous quality improvement.
D)increasing the intensity of marketing, brand building, and sales activities.
E)seeking out low-quality inputs.

Question

Quizplus · Accepted Answer

Seeking out low-quality inputs goes against the goal of creating stylish and distinctive properties that appeal to young professionals. This would affect the quality and performance of the hotels and negatively impact the brand image. The other options, such as creating superior product features and design, pursuing continuous quality improvement, and increasing marketing and sales activities, are all valid ways to enhance brand differentiation.

Hilton Hotels Has Diversified Its Lodging Brands by Adding Curio