A route to take in developing a differentiation advantage includes
A)incorporating product attributes and user features that raise the buyer's overall costs, but keep the price minimal.
B)incorporating tangible features that add functionality, and increase customer satisfaction with the product specifications, functions, and styling.
C)signaling value by targeting sophisticated buyers.
D)incorporating intangible features that enhance buyer satisfaction in economic ways.
E)emphasizing high quality and performance of products through a standard and simple, no-fuss packaging.

Question

Quizplus · Accepted Answer

Incorporating tangible features that add functionality and increase customer satisfaction with the product specifications, functions, and styling is the best choice when developing a differentiation advantage. These features can set a product apart from its competitors and provide additional value to the buyer. Additionally, by focusing on tangible benefits, the advantages are more easily communicable to potential customers, leading to increased sales.

A Route to Take in Developing a Differentiation Advantage Includes