A strategy that incorporates elements of both multidomestic and global strategies is termed a "transnational" strategy, but sometimes it is referred to as a(n)________ strategy.
A)glocalization
B)international
C)think-local, act-global
D)cross-border integrated
E)standardized integrated

Question

Quizplus · Accepted Answer

A "transnational" strategy is sometimes referred to as a "glocalization" strategy because it aims to balance the benefits of global integration with local responsiveness. This term was coined by Roland Robertson in 1992 and has since been widely used in international business literature. The other answer choices are not commonly associated with a transnational strategy.

A Strategy That Incorporates Elements of Both Multidomestic and Global