Companies often implement a transnational strategy because it
A)combines flexible coordination with the pursuit of conflicting objectives simultaneously.
B)provides an easy mode of operating to transfer and share resources and capabilities across borders.
C)is conducive to mass customization techniques that enable companies to address local preferences in an efficient semi-standard manner.
D)is the least complex and easiest to implement of all the strategy choices.
E)is capable of achieving an efficiency potential through centralized decision making and strong headquarters control.

Question

Quizplus · Accepted Answer

A transnational strategy allows companies to customize products and services to local markets while maintaining some level of efficiency through semi-standardization. This approach enables them to address local preferences efficiently, which is particularly useful in a global market where consumer tastes can vary significantly from one region to another.

Companies Often Implement a Transnational Strategy Because It