Question 1

The way we represent ourselves via text,images,sounds,and video to others who access the Web is our:
A) digital identity.
B) lifestream.
C) social footprint.
D) digital brand name.
E) digital primacy.

Accepted Answer

Digital identity refers to the way we present ourselves online through various forms of media, including text, images, sounds, and video. It encompasses our online persona, reputation, and the information we share about ourselves, both intentionally and unintentionally. Digital identity is critical, especially in the age of social media, as it can affect our personal and professional lives.

Question 2

Google and Yahoo! sites are:
A) RSS feeds.
B) GPS technologies.
C) discussion forums.
D) blogs.
E) search engines.

Accepted Answer

Google and Yahoo! sites are both search engines.

Question 3

A quick search of Twitter for actor Hugh Jackman turns up several people listings,including @RealHughJackman,@JackmanHugh,@HughJackman,and @H_Jackman,among others.Only one is the "real" Hugh Jackman.The others are probably:
A) lifestreaming.
B) avatars.
C) handle squatting.
D) brand butlers.
E) lurking.

Accepted Answer

The other accounts are likely handle squatters, meaning they have taken the account name in hopes of selling it to the real Hugh Jackman or using it for their own purposes.

Question 4

A handle that describes something about you in shorthand as you try to build a following is known as a:
A) social footprint.
B) digital primacy.
C) digital brand name.
D) lifestream.
E) social media touchpoint.

Accepted Answer

A handle that describes something about you in shorthand is also known as a digital brand name. This will help people recognize and remember you as you try to build a following.

Question 5

Consumers perceive ________ as the most essential of all media.
A) radio
B) television
C) newspapers
D) the Internet
E) press conferences

Accepted Answer

According to a study conducted by Pew Research Center, the Internet is perceived as the most essential of all media by consumers. This is likely due to the widespread use of the internet for communication, research, and entertainment.

Question 6

The mark a person makes when he or she occupies digital space is a:
A) digital identity.
B) lifestream.
C) social footprint.
D) digital brand name.
E) digital primacy.

Accepted Answer

A social footprint refers to the digital traces that a person leaves behind through online activities such as social media, browsing history, and online purchases. It is a record of a person's interactions and behaviors online and can be used to track their digital identity.

Question 7

________ grew up without Web 2.0 technology.
A) Digital immigrants
B) Digital natives
C) Desktop veterans
D) Drifting surfers
E) Lifestream aggregators

Accepted Answer

Digital immigrants are individuals who were not born into the digital world and grew up without Web 2.0 technology. They have had to adapt to the new technology as it has emerged. Choice B, digital natives, refers to those who were born into the digital world and are comfortable with technology from a young age. Choices C, D, and E, refer to different types of internet users and are not relevant to the question.

Question 8

All of the following represent a social media touchpoint opportunity EXCEPT:
A) Google TV.
B) FourSquare.
C) class assignment wiki.
D) Facebook Mobile.
E) telemarketing calls.

Accepted Answer

Telemarketing calls are not considered a social media touchpoint opportunity as they are a traditional marketing method and do not involve social networking platforms or online communities.

Question 9

Your username in social communities is a:
A) lifestream.
B) avatar.
C) social footprint.
D) handle.
E) social media touchpoint.

Accepted Answer

A handle is a username that represents an individual or organization in a social community. It is used to identify and distinguish them from other users on the platform.

Question 10

All of the following explain the rate at which people are likely to adopt innovative products EXCEPT:
A) the relative advantage of the innovation.
B) the amount of time an innovation has been considered "new."
C) the innovation's compatibility.
D) simplicity.
E) the ability to observe and try the innovation.

Accepted Answer

The amount of time an innovation has been considered "new" is not a factor that influences the rate at which people adopt innovative products. Factors such as the relative advantage of the innovation, compatibility, simplicity, and ability to observe and try the innovation are more likely to affect the rate of adoption.

Question 11

All of the following behaviors represents a social footprint EXCEPT:
A) "liking" a site, article, or product.
B) shopping online.
C) commenting on YouTube videos.
D) charging a purchase at a retail store on your credit card.
E) downloading a podcast from iTunes.

Accepted Answer

The answer of All of the following behaviors represents a...

Question 12

All of the following are a type of ad listed in the chapter that would appear on a website EXCEPT:
A) display ad.
B) banner ad.
C) rich media ad.
D) text ad.
E) print ad.

Accepted Answer

Print ads are not typically seen on websites since they are designed for print publications. The other options listed are all types of ads that can appear on websites.

Question 13

"Opting in" is a term closely associated with ________.
A) permission emails
B) behavior segmentation
C) privacy salience
D) validation impulse
E) social media addiction

Accepted Answer

Opting in refers to the process of giving consent or permission to receive certain types of communication or information, such as through email marketing campaigns. It is often used as a way to comply with privacy laws, where individuals must actively choose to receive messages or be added to a contact list.

Question 14

Which of the following pairs makes up your digital identity?
A) your Facebook and Twitter accounts
B) your social footprint and lifestream
C) your handle and RSS feed
D) your digital brand name and digital primacy
E) your digital collaborators and critics

Accepted Answer

Your social footprint (the digital trail you leave behind through your online activity) and lifestream (the record of your online activities and updates across different platforms and websites) together make up your digital identity. The other options listed refer to individual components of your digital identity but do not make up the whole.

Question 15

How easily an innovation can be assimilated into the person's life refers to:
A) the relative advantage of the innovation.
B) the ability to observe and try the innovation.
C) the innovation's compatibility.
D) its simplicity.
E) the amount of time an innovation has been considered "new."

Accepted Answer

The innovation's compatibility refers to how well it fits with the potential adopter's existing values, past experiences, and needs, which affects how easily it can be assimilated into their life.

Question 16

The ongoing record of your digital life is your:
A) digital identity.
B) lifestream.
C) social footprint.
D) digital brand name.
E) digital primacy.

Accepted Answer

A lifestream is a chronological record of all the online activity of an individual, such as blog posts, social media updates, and photos, that collectively create a digital autobiography. It is a comprehensive representation of one's digital identity and social footprint, but not necessarily a defined brand or primacy.

Question 17

The shift from sending more emails and spending hours gabbing on the phone to focusing on text messages and IMs is an example of:
A) contact immediacy.
B) lifestreaming.
C) digital mobility.
D) handle squatting.
E) digital primacy.

Accepted Answer

Digital primacy refers to the trend where digital communication methods, such as text messages and instant messaging (IMs), become the primary means of communication over traditional methods like emails and phone calls.

Question 18

Which of the following represents the measure of the percentage of a population with Internet access?
A) market segmentation
B) GPS technology
C) prurient impulse
D) online reach
E) Internet penetration rate

Accepted Answer

The term "Internet penetration rate" specifically refers to the percentage of a population with Internet access. Option A (market segmentation) refers to dividing a market into smaller groups with similar needs and characteristics, while option B (GPS technology) refers to the use of satellites to determine location. Option C (prurient impulse) is unrelated to this concept. Option D (online reach) is related to the number of people who are exposed to online content, but does not specifically measure the percentage of a population with Internet access.

Question 19

________ were born in an era in which digital technology had always existed.
A) Digital immigrants
B) Digital natives
C) Desktop veterans
D) Drifting surfers
E) Lifestream aggregators

Accepted Answer

Digital natives were born into a world where digital technology was already present and have grown up using it as a part of their daily lives. The other options such as digital immigrants, desktop veterans, drifting surfers, and lifestream aggregators do not accurately describe individuals born into this era.

Question 20

Lifestream aggregators:
A) provide an easy way for users to share and organize their own multimedia content.
B) heighten the meaning associated with one's name.
C) find out whether your desired username is available in the many social communities.
D) choose to what extent you will become socialized into the digital culture.
E) maintain discussions with their friends via Twitter and Facebook updates and comments.

Accepted Answer

Lifestream aggregators are tools that allow individuals to bring together content from various social media platforms and other online sources in one place. This makes it easy for users to share and organize their own multimedia content across different platforms without the need to log in to each platform separately.

Quiz 3: Social Consumers

The way we represent ourselves via text,images,sounds,and video to others who access the Web is our:

Google and Yahoo! sites are:

A quick search of Twitter for actor Hugh Jackman turns up several people listings,including @RealHughJackman,@JackmanHugh,@HughJackman,and @H_Jackman,among others.Only one is the "real" Hugh Jackman.The others are probably:

A handle that describes something about you in shorthand as you try to build a following is known as a:

Consumers perceive ________ as the most essential of all media.

The mark a person makes when he or she occupies digital space is a:

________ grew up without Web 2.0 technology.

All of the following represent a social media touchpoint opportunity EXCEPT:

Your username in social communities is a:

All of the following explain the rate at which people are likely to adopt innovative products EXCEPT:

All of the following behaviors represents a social footprint EXCEPT:

All of the following are a type of ad listed in the chapter that would appear on a website EXCEPT:

"Opting in" is a term closely associated with ________.

Which of the following pairs makes up your digital identity?

How easily an innovation can be assimilated into the person's life refers to:

The ongoing record of your digital life is your:

The shift from sending more emails and spending hours gabbing on the phone to focusing on text messages and IMs is an example of:

Which of the following represents the measure of the percentage of a population with Internet access?

________ were born in an era in which digital technology had always existed.

Lifestream aggregators: