Question 1

An online community is also known as a ________.
A) cyberplace
B) democracy
C) chat room
D) influence network
E) open access site

Accepted Answer

An online community is also known as a cyberplace, which refers to a virtual platform where people with shared interests or characteristics can interact and communicate with each other through the internet.

Question 2

A vertical network:
A) centers on some common hobby, interest, or characteristic that draws members to the site.
B) illustrates that most nodes in a social graph are not directly linked to one another-instead they are indirectly connected via neighbors.
C) offers a relatively small number of items to buyers who tend to be loyal to these outlets.
D) enables anyone to participate without registration or identification.
E) sets forth expectations for user behavior as well as for the host or governing body.

Accepted Answer

A vertical network centers on a common interest or hobby that draws members to the site. It is focused on a specific vertical or niche, rather than being general. Members tend to have a high level of engagement and loyalty to the site due to their shared interests.

Question 3

A ________ would illustrate the example of Maria and Jeff being indirectly connected on LinkedIn through Jose,a co-worker of Maria and a neighbor to Jeff.
A) vertical network
B) small-world network
C) niche market
D) open access site
E) social contract

Accepted Answer

The small-world network model proposes that most people in a network are not directly connected but are linked through a small number of intermediaries. This is exemplified by Maria and Jeff being indirectly connected through Jose.

Question 4

Behavior-based ties in a social network such as talking with each other,attending an event together,or working together are called ________.
A) flows
B) meetups
C) social graphs
D) interactions
E) nodes

Accepted Answer

Behavior-based ties refer to interactions or actions taken between individuals in a social network, such as talking, attending events, or working together. Therefore, the best choice is D) interactions.

Question 5

A group of people who come together for a specific purpose,who are guided by community policies,and who are supported by Internet access that enables virtual communication is called a(n)________.
A) open access site
B) influence network
C) online community
D) democracy
E) media democratization

Accepted Answer

An online community is a group of people who come together for a specific purpose, are guided by community policies, and are supported by Internet access that enables virtual communication. The other options do not accurately describe this type of group.

Question 6

Which of the following is a term for a relationship in a social network?
A) maven
B) norm
C) node
D) tie
E) presence

Accepted Answer

A tie represents a connection or relationship between two nodes or individuals in a social network.

Question 7

A(n)________ is a set of socially relevant nodes connected by one or more relations.
A) niche market
B) social network
C) democracy
D) open access site
E) social contract

Accepted Answer

A social network is a set of socially relevant nodes, such as individuals or organizations, connected by one or more relations, such as friendship, kinship, or common interests. This network can be represented graphically, and it can be analyzed to understand the structure and dynamics of social relationships within a given community or society. Social networks have become increasingly important in the digital age, as online platforms such as Facebook, Twitter, and LinkedIn have facilitated the creation and maintenance of social connections across vast distances and diverse populations.

Question 8

________ is the extent to which an object can be shared in social media.
A) Momentum effect
B) Object sociality
C) Reputational capital
D) Legitimate power
E) Media multiplexity

Accepted Answer

Object sociality refers to the potential of an object or content to be shared in social media. It is a measure of how likely a post, image or video is to be reshared or commented upon in a social network, and can be influenced by factors such as emotional appeal, timeliness, relevance and context.

Option A (momentum effect) refers to the tendency for people to follow the action of others, but does not relate specifically to social media.

Option C (reputational capital) refers to the intangible value that a person or brand gains through their reputation or positive image, which can influence their ability to influence others and achieve success.

Option D (legitimate power) is a type of organizational power that derives from an individual's formal position or authority, which can impact their ability to direct and motivate others.

Option E (media multiplexity) refers to the variety of different platforms or channels that people use to communicate with one another, and how this can impact the quality and quantity of their interactions. It is not directly related to the shareability of social media objects.

Question 9

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel are:
A) an interaction.
B) a social contract.
C) nodes.
D) ties.
E) a meetup.

Accepted Answer

Marty and Rachel represent nodes in the online social network, as they are both members of Match.com.

Question 10

On Flickr users participate because they want to share photos.These images are the objects that give meaning to the platform and motivate people to visit.Which of the following provides the framework for explaining the function of photos in activating relationships and mediating interactions between people on Flickr?
A) media democratization
B) six degrees of separation
C) small-world network
D) two-step flow model of influence
E) social object theory

Accepted Answer

The social object theory explains the function of photos in activating relationships and mediating interactions between people on Flickr. According to this theory, photos serve as social objects that bring people together and provide a context for social interactions. Users participate in Flickr to share and engage with these social objects, which in turn facilitates the formation of social connections and communities.

Question 11

Dogster is a ________ that has a deep focus of our canine companions.
A) vertical network
B) small-world network
C) niche market
D) open access site
E) social contract

Accepted Answer

The answer of Dogster is a ________ that has a...

Question 12

All of the following are primarily considered to be an online community EXCEPT:
A) Facebook.
B) LinkedIn.
C) MyLife.
D) LiveJournal.
E) YouTube.

Accepted Answer

YouTube is primarily a video-sharing platform, whereas the others are primarily social networking sites designed for building online communities.

Question 13

Which of the following is a term for a member of a social network?
A) maven
B) norm
C) node
D) tie
E) presence

Accepted Answer

In social network analysis, a node is a term for a member, individual, or entity that is part of a network. A node can be a person, organization, group, or even an object that is connected to other nodes in the network.

Question 14

A small-world network:
A) centers on some common hobby, interest, or characteristic that draws members to the site.
B) illustrates that most nodes in a social graph are not directly linked to one another. Instead they are indirectly connected via neighbors.
C) offers a relatively small number of items to buyers who tend to be loyal to these outlets.
D) enables anyone to participate without registration or identification.
E) sets forth expectations for user behavior as well as for the host or governing body.

Accepted Answer

A small-world network is a type of social network where most nodes (or individuals) are not directly connected to each other, but instead are connected via their neighbors. This creates a structure of short paths between nodes while maintaining a relatively low number of connections. Examples of small-world networks include social media platforms and online forums. Choice A describes a community-focused network, while choices C, D, and E do not accurately describe a small-world network.

Question 15

The principle of six degrees of separation comes from the mathematical model known as ________.
A) media democratization
B) vertical network
C) small-world network
D) two-step flow model of influence
E) social object theory

Accepted Answer

The principle of six degrees of separation refers to the idea that any two people on Earth are connected to each other by a chain of no more than six intermediate connections or "degrees of separation." This concept comes from the small-world network model in mathematics, which suggests that most individuals are not directly connected to each other but are interconnected through a series of other people who act as bridges or connectors.

Question 16

Marty posts and shares pictures and comments regarding his wedding on his Facebook page,where Rachel (his sister),Mark (his best friend),Laura (his boss at work),his softball teammates,and many others in his social network view and comment on them.In social network terms,the exchanges of pictures and comments on Facebook represents:
A) an interaction.
B) a social contract.
C) nodes.
D) ties.
E) a meetup.

Accepted Answer

The answer of Marty posts and shares pictures and comments...

Question 17

Marty posts and shares pictures and comments regarding his wedding on his Facebook page,where Rachel (his sister),Mark (his best friend),Laura (his boss at work),his softball teammates,and many others in his social network view and comment on them.In social network terms,Marty's relationships with Rachel,Mark,Laura,and his softball teammates are:
A) interactions..
B) flows.
C) nodes.
D) ties.
E) meetups.

Accepted Answer

Marty's relationships with Rachel, Mark, Laura, and his softball teammates are all examples of ties. Ties represent the connections or relationships between individuals in a social network. In this case, Marty has different types of ties with each of these individuals, such as familial ties with Rachel, close friendship ties with Mark, work ties with Laura, and team ties with his softball teammates.

Question 18

In social media flows of communication go in many directions at any point in time and often on multiple platforms-a condition termed ________.
A) media multiplexity
B) vertical networks
C) small-world network
D) media democratization
E) six degrees of separation

Accepted Answer

Media multiplexity refers to the phenomenon of individuals maintaining multiple channels of communication with others, often across multiple platforms. This is a common feature of social media communication, where individuals may interact with others through a variety of channels, such as Facebook, Twitter, Instagram, and Snapchat, among others. This can create complex and multi-directional flows of communication, as individuals may share information or messages with different groups or communities across platforms.

Question 19

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's encounter at Starbucks is:
A) an interaction.
B) a social contract.
C) a node.
D) a tie.
E) a meetup.

Accepted Answer

Marty and Rachel's encounter at Starbucks constitutes a physical meeting, which is commonly referred to as a "meetup" in social media parlance.

Question 20

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's online chat is:
A) an interaction.
B) a social contract.
C) a node.
D) a tie.
E) a meetup.

Accepted Answer

Marty and Rachel's online chat is an interaction because they are communicating with each other and exchanging information in real-time.

Quiz 4: Digital Communities

An online community is also known as a ________.

A vertical network:

A ________ would illustrate the example of Maria and Jeff being indirectly connected on LinkedIn through Jose,a co-worker of Maria and a neighbor to Jeff.

Behavior-based ties in a social network such as talking with each other,attending an event together,or working together are called ________.

A group of people who come together for a specific purpose,who are guided by community policies,and who are supported by Internet access that enables virtual communication is called a(n) ________.

Which of the following is a term for a relationship in a social network?

A(n) ________ is a set of socially relevant nodes connected by one or more relations.

________ is the extent to which an object can be shared in social media.

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel are:

Dogster is a ________ that has a deep focus of our canine companions.

All of the following are primarily considered to be an online community EXCEPT:

Which of the following is a term for a member of a social network?

A small-world network:

The principle of six degrees of separation comes from the mathematical model known as ________.

In social media flows of communication go in many directions at any point in time and often on multiple platforms-a condition termed ________.

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's encounter at Starbucks is:

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's online chat is: