________ segmentation refers to segmenting markets by advantages and rewards consumers seek from the products available in the market.
A) Geographic
B) Demographic
C) Psychographic
D) Benefit
E) Behavioral

Question

Quizplus · Accepted Answer

Benefit segmentation involves identifying and targeting consumer segments based on the benefits or rewards they seek from a product or service. This can include factors such as convenience, quality, affordability, or status. By understanding what benefits consumers are looking for, marketers can tailor their products and messaging to better meet those needs and increase sales.

________ Segmentation Refers to Segmenting Markets by Advantages and Rewards