The 80/20 rule is typically associated with ________ segmentation.
A) geographic
B) demographic
C) psychographic
D) benefit
E) behavioral

Question

Quizplus · Accepted Answer

The 80/20 rule, also known as the Pareto principle, is commonly used in behavioral segmentation. It states that 80% of the effects come from 20% of the causes, meaning that 80% of a company's profits are generated by 20% of its customers. This principle is useful for businesses to identify their most valuable customers and tailor their marketing efforts to them.

The 80/20 Rule Is Typically Associated with ________ Segmentation