________ segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category.
A) Geographic
B) Demographic
C) Psychographic
D) Benefit
E) Behavioral

Question

Quizplus · Accepted Answer

Behavioral segmentation divides consumers based on their behavior and decision-making patterns about a product or service. This may include usage or purchase habits, brand loyalty, or willingness to try new products.

________ Segmentation Refers to Segmenting Markets by How Consumers Act