On Flickr users participate because they want to share photos.These images are the objects that give meaning to the platform and motivate people to visit.Which of the following provides the framework for explaining the function of photos in activating relationships and mediating interactions between people on Flickr?
A) media democratization
B) six degrees of separation
C) small-world network
D) two-step flow model of influence
E) social object theory

Question

Quizplus · Accepted Answer

The social object theory explains the function of photos in activating relationships and mediating interactions between people on Flickr. According to this theory, photos serve as social objects that bring people together and provide a context for social interactions. Users participate in Flickr to share and engage with these social objects, which in turn facilitates the formation of social connections and communities.

On Flickr Users Participate Because They Want to Share Photos