________ is the extent to which an object can be shared in social media.
A) Momentum effect
B) Object sociality
C) Reputational capital
D) Legitimate power
E) Media multiplexity

Question

Quizplus · Accepted Answer

Object sociality refers to the potential of an object or content to be shared in social media. It is a measure of how likely a post, image or video is to be reshared or commented upon in a social network, and can be influenced by factors such as emotional appeal, timeliness, relevance and context.

Option A (momentum effect) refers to the tendency for people to follow the action of others, but does not relate specifically to social media.

Option C (reputational capital) refers to the intangible value that a person or brand gains through their reputation or positive image, which can influence their ability to influence others and achieve success.

Option D (legitimate power) is a type of organizational power that derives from an individual's formal position or authority, which can impact their ability to direct and motivate others.

Option E (media multiplexity) refers to the variety of different platforms or channels that people use to communicate with one another, and how this can impact the quality and quantity of their interactions. It is not directly related to the shareability of social media objects.

________ Is the Extent to Which an Object Can Be