Which of the following is the biggest predictor of whether someone will become active in a social network space?
A) The site's primary function.
B) The presence of a critical mass of friends.
C) The site's content.
D) The brands discussed on the site.
E) None of the above

Question

Quizplus · Accepted Answer

The presence of a critical mass of friends is the biggest predictor of whether someone will become active in a social network space. This is because having friends on the site increases the likelihood of social interaction and engagement, which in turn encourages continued use of the site. Factors such as the site's primary function, content, and discussed brands may also play a role, but they are not as significant as the presence of a critical mass of friends.

Which of the Following Is the Biggest Predictor of Whether