The following question relates to the concept of ________: What would the value of the brand-specific mention be if it had come through a paid advertising placement rather than a volunteered comment?
A) media democratization
B) media multiplexity
C) ad equivalency value
D) social capital
E) two-step flow model of influence

Question

Quizplus · Accepted Answer

The concept being referred to in the question is "ad equivalency value," which is the monetary value of a brand-specific mention in terms of what it would cost to receive the same amount of exposure through a paid advertising placement.

The Following Question Relates to the Concept of ________: What