If a brand is well-liked,relevant,and buzz-worthy,the media value originating from nonpaid,word-of-mouth referrals for the brand can be enormous.This is the essence of the ________.
A) momentum effect
B) cyberplace
C) online gated community
D) media democratization
E) niche market

Question

Quizplus · Accepted Answer

The momentum effect refers to the positive impact of a brand's popularity and word-of-mouth referrals on media value, which can be substantial if the brand is well-liked, relevant, and buzz-worthy. This effect is based on the idea that a brand's momentum can attract more attention and generate more positive buzz, leading to greater media exposure and brand recognition. Therefore, A) momentum effect is the best choice for this question.

If a Brand Is Well-Liked,relevant,and Buzz-Worthy,the Media Value Originating from Nonpaid,word-Of-Mouth