"Buy the familiar brand name" is an example of ________.

Name: "Buy the familiar brand name" is an example of ________.
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"Buy the familiar brand name" is an example of a heuristic, which is a mental shortcut or rule of thumb that is used to simplify decision-making processes. Heuristics are often based on past experiences or knowledge, and can be useful in situations where quick decisions are necessary, but they can also lead to biases and errors in judgment.

"Buy the Familiar Brand Name" Is an Example of ________