When a web site lists a large number of views/hits prominently on its web site to influence its quality to others,it is employing the influence tactic of ________.

Question

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Social proof is the influence tactic in which an organization uses the behavior or actions of others to influence people's perceptions. By prominently displaying the number of views/hits on their website, the organization is attempting to create a perception of popularity and credibility, which is an example of social proof. Authority refers to the use of the credibility or expertise of an individual or organization to influence others, affinity refers to the use of interpersonal connections or relationships to influence others, scarcity refers to the use of limited availability or exclusivity to influence others, and consistency refers to the use of a person's prior commitments or values to influence their behavior.

When a Web Site Lists a Large Number of Views/hits