Question 1

When car dealerships advertise that they are the #1 dealer in the area,they use ________ to influence consumers.

Accepted Answer

The dealership is using social proof to influence consumers by claiming to be the #1 dealer in the area. Social proof refers to the human tendency to conform to the actions and opinions of others, especially those who we perceive as similar or successful. By claiming to be the #1 dealer, the dealership is trying to position itself as the most popular and successful option in the area, which can make consumers more likely to choose them over competitors.

Question 2

We act under the influence of ________ when we choose a product due to its popularity among others.

Accepted Answer

Social proof is the phenomenon where people follow the actions of others in an attempt to reflect the correct behavior for a given situation. Choosing a product due to its popularity among others is an example of social proof, where we assume that if many other people have chosen this product, it must be good or the right choice. Therefore, the best choice would be option A) social proof.

Question 3

"Buy the familiar brand name" is an example of ________.

Accepted Answer

"Buy the familiar brand name" is an example of a heuristic, which is a mental shortcut or rule of thumb that is used to simplify decision-making processes. Heuristics are often based on past experiences or knowledge, and can be useful in situations where quick decisions are necessary, but they can also lead to biases and errors in judgment.

Question 4

"Shop Together" is a social commerce application that:

Accepted Answer

The answer of "Shop Together" is a social commerce application...

Question 5

When a web site lists a large number of views/hits prominently on its web site to influence its quality to others,it is employing the influence tactic of ________.

Accepted Answer

Social proof is the influence tactic in which an organization uses the behavior or actions of others to influence people's perceptions. By prominently displaying the number of views/hits on their website, the organization is attempting to create a perception of popularity and credibility, which is an example of social proof. Authority refers to the use of the credibility or expertise of an individual or organization to influence others, affinity refers to the use of interpersonal connections or relationships to influence others, scarcity refers to the use of limited availability or exclusivity to influence others, and consistency refers to the use of a person's prior commitments or values to influence their behavior.

Question 6

To thinslice means to:

Accepted Answer

Thinslicing is a concept introduced by Malcolm Gladwell in his book "Blink," which means making quick decisions based on limited information. It involves ignoring irrelevant information and focusing on a few key cues to make a decision. Therefore, option B, which defines thinslicing as ignoring most of the available information and noticing a few salient cues to make a choice, is the correct choice.

Question 7

To satisfice means to:

Accepted Answer

Satisficing refers to making a decision that is good enough to meet a certain criteria or goal, without trying to optimize or find the best possible solution. Option A best reflects this definition. The other options either refer to different concepts or are not related to decision-making.

Question 8

If you buy a particular brand of clothing because the majority of your peers wear it,you are acting under the influence of ________.

Accepted Answer

Social proof is a psychological phenomenon where people conform to the actions of others in an attempt to reflect the "correct" behavior for a given situation. In this case, the individual is buying a particular brand of clothing because they see their peers wearing it, indicating that it is a popular choice and therefore must be the "correct" choice.

Question 9

"Ask Your Network" is a social commerce application that:

Accepted Answer

"Ask Your Network" specifically allows users to post product information and ask for advice from their social network before making a purchase. None of the other options focus on this specific function.

Question 10

We act under the influence of ________ when we choose a product due to the opinion or recommendation of an expert in the field.

Accepted Answer

The concept described in the statement is known as authority, where a person is influenced by an expert's advice or recommendation. The term social proof refers to the influence of others' actions, consistency refers to the desire to remain consistent with our beliefs and actions, affinity refers to the feeling of liking or similarity towards a person, and scarcity refers to the perception of limited availability of a product or service.

Question 11

When a web site boasts the credentials of its bloggers,it is employing the influence tactic of ________.

Accepted Answer

The tactic of boasting the credentials of bloggers falls under the influence tactic of authority, as the website is trying to influence its audience by showcasing the expertise and knowledge of its bloggers. By doing so, they are positioning their bloggers as authority figures in their respective fields, hoping to leverage their perceived expertise to influence their readers.

Question 12

________ captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity.

Accepted Answer

Bounded rationality refers to the fact that humans have limited cognitive capacity to process and analyze information when making decisions. This often leads to suboptimal decision-making, as we may rely on heuristics or biases instead of fully analyzing all available information. This captures the quandary we face when making choices, as we are limited by our own cognitive abilities. The other options listed (A, B, C, and E) all refer to different psychological concepts, but do not fully capture this specific issue of limited cognitive capacity when making decisions.

Question 13

A social media storefront is a social commerce application that:

Accepted Answer

A social media storefront specifically refers to a social commerce application that allows businesses to conduct transactions with their customers directly from within social networking sites. While the other options may be features found within social commerce applications and social shopping tools, they do not necessarily define what a social media storefront is.

Question 14

To conform means to:

Accepted Answer

To conform means to change one's beliefs or actions as a response to real or imagined group pressure. This is distinct from options A and B, which suggest a minimal effort or selective gathering of information, respectively. Repaying debts or jumping on the bandwagon may be related to conformity in some contexts, but they do not capture the full meaning of the term.

Question 15

A user gallery is a social commerce application that:

Accepted Answer

A user gallery specifically focuses on allowing users to share their creations, shopping lists, and wishlists. The other options mentioned may be features of other social commerce applications, but they are not the main purpose of a user gallery.

Question 16

A social shopping portal is a social commerce application that:

Accepted Answer

The answer of A social shopping portal is a social...

Question 17

"If it's more expensive it must be better" is an example of ________.

Accepted Answer

This is an example of a heuristic, which is a mental shortcut or rule of thumb that people use to make decisions quickly and efficiently. Although this heuristic may sometimes be true, it is not always the case that a more expensive product is better.

Question 18

A North American might interpret a woman in a white dress as an "innocent bride," while an Asian might assume the same woman is going to a funeral,since white is the color of death in some Eastern cultures.This is an example of ________.

Accepted Answer

This is an example of a cognitive bias, as different cultural backgrounds can lead to different interpretations of the same information. The interpretation is not based on rational or objective reasoning, but rather on preconceived beliefs or cultural norms.

Question 19

All of the following scenarios will make us more likely to conform EXCEPT:

Accepted Answer

Living in a culture that emphasizes individuality would make us less likely to conform, as it values and encourages independence and uniqueness.

Question 20

A group buy is a social commerce application that:

Accepted Answer

A group buy allows a group of people to join together to qualify for volume discounts. This is the core feature of a group buy and sets it apart from other social commerce applications listed in the options.

Quiz 8: Social Commerce