We act under the influence of ________ when we choose a product due to the opinion or recommendation of an expert in the field.
A) social proof
B) authority
C) affinity
D) scarcity
E) consistency
Correct Answer:
Verified
Q25: When a web site lists a large
Q26: To thinslice means to:
A) expend just enough
Q27: To satisfice means to:
A) expend just enough
Q28: If you buy a particular brand of
Q29: "Ask Your Network" is a social commerce
Q31: When a web site boasts the credentials
Q32: _ captures the quandary we face as
Q33: A social media storefront is a social
Q34: To conform means to:
A) expend just enough
Q35: A user gallery is a social commerce
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