A team of researchers that wanted to learn about how teenage girls actually talk about beauty care products sponsored a series of sleepovers where they sent (female)employees to hang out overnight and record what they learned when conversation turned to cosmetics,skin treatments,etc.This is an example of ________.
A) survey research
B) observational research
C) ethnographic research
D) sentiment research
E) netnography research

Question

Quizplus · Accepted Answer

This is an example of ethnographic research, which involves observation and interaction with people in their natural environment to understand their behavior and cultural practices. In this case, the researchers are immersing themselves in the girls' environment during the sleepovers to observe and record their conversations about beauty care products.

A Team of Researchers That Wanted to Learn About How