McDonald's enthusiasts are studied by a researcher keeping a journal on their language in message boards.Which of the following types of research is most likely being employed in this example?
A) survey research
B) focus group research
C) experimental research
D) sentiment research
E) netnography research

Question

Quizplus · Accepted Answer

Netnography research is a type of qualitative research that examines online behavior and interactions. In this example, the researcher is keeping a journal and studying language used in message boards, which is a common method in netnography research. The focus is on understanding the attitudes, behaviors, and experiences of McDonald's enthusiasts in their online community.

McDonald's Enthusiasts Are Studied by a Researcher Keeping a Journal