________ is a metric used primarily to equate publicity in news media outlets to its paid advertising equivalent.
A) ROI
B) AEV
C) BVI
D) KPI
E) SMROI

Question

Quizplus · Accepted Answer

AEV (Advertising Equivalency Value) is a metric used to measure the value of earned media coverage in terms of how much it would have cost if the same coverage was paid for as advertising. It is calculated by multiplying the size of the earned media coverage by the advertising rate for the same type of media outlet. This allows organizations to compare the value of earned media coverage to the cost if the same coverage was purchased as advertising.

________ Is a Metric Used Primarily to Equate Publicity in News