Which one of the following questions represents the concept of opportunity cost?
A) What else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?
B) How fast should companies respond to crisis situations in social media?
C) How risky is it for a company to allow the sharing of a brand message beyond the company's discretion?
D) Should a company allow manipulation of their message beyond the company's discretion?
E) Should a company allow negative tweets about them on their Twitter company account?

Question

Quizplus · Accepted Answer

Opportunity cost refers to the benefit that could have been received from an alternative choice that was forgone. This question directly asks what else could have been done instead of contributing to social media, which represents the concept of opportunity cost. The other options do not directly relate to opportunity cost.

Which One of the Following Questions Represents the Concept of Opportunity