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If the Cost of a Display Ad on Facebook Is

Question 52

Multiple Choice

If the cost of a display ad on Facebook is $50,000 but it cost $5,000 in time for its development and maintenance,the incremental gain is $45,000.The gain divided by the cost of the program expressed as a percentage reveals a ROI of 900 percent.This example relates to:


A) the return on investment model.
B) the return of impressions model.
C) the return on social media impact model.
D) the return on target influence model.
E) the return on earned media model.

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