In which of the following situations is it easier to restore customer satisfaction through prompt service recovery efforts?
A)with a customer who has a long-term relationship with the organization and has been satisfied with its past performance
B)with a customer who is focused more on the transaction and has no prior relationship with the organization
C)with a customer who has a long-term relationship with the organization and has not been satisfied with its past performance
D)with a customer who is reluctant to trust the organization's performance

Question

Quizplus · Accepted Answer

Customers with a long-term relationship and past satisfaction are more likely to be forgiving and receptive to service recovery efforts, as their positive experiences can outweigh a singular negative incident.

In Which of the Following Situations Is It Easier to Restore