Demand planning has a ______ time horizon,while managing consumer demand focuses on the ______.
A)long-term,short term
B)short-term,long term
C)short-term,short term
D)long-term,long term

Question

Quizplus · Accepted Answer

Demand planning involves forecasting demand over a longer time horizon (often 12-18 months or more) in order to support production and inventory planning. Managing consumer demand, on the other hand, focuses more on short-term actions to stimulate or meet immediate demand from customers.

Demand Planning Has a ______ Time Horizon,while Managing Consumer Demand