______ is the integration of customer-focused marketing plans for new and existing products with supply chain management.
A)Sales and operations planning
B)Demand planning
C)Product planning
D)Supply planning

Question

Quizplus · Accepted Answer

Sales and operations planning focuses on integrating marketing plans with supply chain management to ensure that the supply chain can meet the demand for new and existing products. This process involves collaboration between sales, marketing, and supply chain teams to align their strategies and forecasts. Demand planning and supply planning are important components of sales and operations planning, but they are not the same as the overall process of integrating marketing plans with supply chain management. Product planning also plays a role in sales and operations planning, but it is just one aspect of the overall process.

______ Is the Integration of Customer-Focused Marketing Plans for New