Demand forecasts and market intelligence inputs are fed to sales and operations plans by the ______ department.
A)marketing
B)human resources
C)finance
D)operations

Question

Quizplus · Accepted Answer

Demand forecasts and market intelligence inputs are typically generated by the marketing department, which then feeds this information into the sales and operations planning process. The human resources and finance departments may provide important input to the planning process as well, but they are less directly involved in forecasting demand and market trends. The operations department is primarily responsible for executing the plan once it has been developed.

Demand Forecasts and Market Intelligence Inputs Are Fed to Sales