Question 1

The sports-media complex share not only economic interests but also _____ interests.

Accepted Answer

The sports media complex not only seeks to generate revenue through coverage of sporting events, but also has ideological interests such as promoting specific values, beliefs, and narratives related to sports and athletes. These can include ideas about fairness, competition, masculinity, and patriotism, among others.

Question 2

Broadcasters such as Rogers battle to win the rights to televise dramatic,popular,live sport content in order to secure subscribers and:

Accepted Answer

The main reason broadcasters compete to win the rights to televise popular sports content is to gather a large audience for their advertisers, which is important for generating revenue and securing subscribers. Choices A, B, and C are not the primary objectives of broadcasting live sports content.

Question 3

In what year did Canadians' use of the internet for news,information,and entertainment surpass that of television,marking a shift in how we consume popular culture?

Accepted Answer

According to a 2010 survey by Media Technology Monitor, Canadians' use of the internet for news, information, and entertainment surpassed the use of television for the first time, marking a significant shift in how we consume popular culture.

Question 4

The era of televised hockey began in Canada in what year?

Accepted Answer

The era of televised hockey began in Canada in 1952, when Hockey Night in Canada premiered on CBC.

Question 5

Which of the following developments did not signal a power shift in Canadian broadcasting towards the subordination of public interest and to private,commercial interests?

Accepted Answer

The decision by the CBC to televise less NHL hockey games may have had some impact on ratings and revenue for the network, but it did not necessarily represent a shift towards commercial interests over public interest. The other options all represent significant changes that have contributed to a shift towards commercial interests in Canadian broadcasting. The impact of globalization has led to more competition and pressure to produce content that is profitable, while new satellite and digital technologies have opened up new distribution channels and revenue streams that rely on advertising and subscriptions. The federal government directive to cut the CBC budget by 10% represented a shift in priorities towards reducing costs and promoting efficiency, which could impact the quality and diversity of programming offered by the public broadcaster.

Question 6

That the media,sport/leisure organizations,and advertisers are not easily understood as separate entities because they protect and promote each other's interests is best described as:

Accepted Answer

The relationship described suggests a mutualistic, interdependent symbiosis between these entities, where they benefit from protecting and promoting each other's interests. None of the other answer choices accurately describe this type of relationship.

Question 7

We refer to a market dominated by a small number of firms as a/an:

Accepted Answer

An oligopoly is a market structure in which there are only a few firms that dominate the market. This type of market structure can be characterized by barriers to entry and exit, interdependence among firms, and the potential for collusion or competition. Examples of industries with oligopolistic structures include telecommunications, airlines, and automobile manufacturers. Monopoly refers to a market structure in which there is only one firm that controls the market, while oligarchy refers to a form of government in which a small group of people hold all the power. Panopoly is not a commonly used term in economics.

Question 8

Television network executives lobbied various sport leagues to make specific rule changes that would make sports more exciting for television viewers.Which of the following sports decided to accommodate these network executives?

Accepted Answer

Baseball is the only sport that has made numerous rule changes over the years to appeal to television viewers, such as adding instant replay and implementing a pitch clock.

Question 9

Which of the following is TRUE of CTV and sport broadcasting?

Accepted Answer

The answer of Which of the following is TRUE of...

Question 10

The early days of Canadian television and the televised sports-media complex also represented an era when the ideological values of public service broadcasting were relatively dominant in Canadian society.Which of the following is one of these ideological values?

Accepted Answer

Universal accessibility refers to the belief that television should be available to all Canadians regardless of their financial situation or geographic location. This aligns with the public service broadcasting values that were dominant in the early days of Canadian television.

Question 11

_____ was intended to be a public instrument of nationhood,whereas _____ was the first national private network in Canada.

Accepted Answer

The CBC (Canadian Broadcasting Corporation) was intended to be a public instrument of nationhood, as it is a government-funded national broadcaster that provides programming to all regions of Canada. CTV (Canadian Television Network), on the other hand, was the first national private network in Canada, meaning it is privately owned and operated.

Question 12

Who holds the record for both largest media rights deal in NJL history and Canada's largest sports media rights agreement?

Accepted Answer

Rogers holds the record for both largest media rights deal in the National Lacrosse League (NJL) history and Canada's largest sports media rights agreement with a 10-year, $432.5 million deal signed in 2013. TSN holds the rights to broadcast NJL games in Canada, but the record-breaking agreement was made with Rogers.

Question 13

You are discussing with your mom the notion presented by Bruce Kidd that the partnership between CBC and the NHL distorted the development of Canadian sport.On which of the following points will you base your argument?

Accepted Answer

Bruce Kidd argues that the partnership between CBC and the NHL led to a disproportionate amount of airtime and resources being devoted to men's hockey, which essentially marginalized or annihilated women's sports.

Question 14

In 1984,the CRTC licensed Canada's fist 24-hour cable sports specialty channel.This channel was _____ and was owned by ______.

Accepted Answer

The correct answer is TSN (The Sports Network) which was licensed by the CRTC in 1984 as Canada's first 24-hour cable sports specialty channel. It was owned by Labatt Brewing Company at the time of its launch.

Question 15

The style of commentary associated with particular sports often varies and reflects the intended viewing audience.Which of the following pairs of sports would reflect a middle and upper-middle class viewing audience?

Accepted Answer

Tennis and golf are often associated with a middle and upper-middle class viewing audience due to the expensive equipment and country club culture associated with these sports. The commentary for these sports often reflects this audience, focusing on player background and strategy rather than on dramatic moments or physicality.

Question 16

Which of the following is FALSE regarding CBC losing the rights to televise Hockey Night in Canada?

Accepted Answer

CBC cannot easily replace HNIC with Canadian and American dramas as it has been a fundamental part of their programming and identity for over 60 years.

Question 17

Your professor is leading a discussion in class about the underrepresentation of women's sports in the media.Which of the following points would be LEAST likely to be raised in this context?

Accepted Answer

This point is least likely to be raised in the context of underrepresentation of women's sports in the media as it does not directly relate to the issue of media coverage and representation of women's sports. The other options all address the ways in which women's sports are underrepresented or marginalized in media coverage.

Question 18

Which of the following is NOT a reason that BCE abandoned the channel WTSN in 2003?

Accepted Answer

BCE abandoned WTSN due to financial reasons, including low audience numbers and unwillingness to sustain losses, not due to pressure from CBC.

Question 19

_____ is best defined as the institution that produces and distributes information,interpretation,and entertainment to mass audiences.

Accepted Answer

Mass media refers to various forms of communication that reach a large audience, including newspapers, magazines, television, radio, and the internet. The primary purpose of mass media is to provide information, interpretation, and entertainment to the general public. While television and the internet are both examples of mass media, they are specific types of media within the larger category of mass media. The government may have some involvement in regulating certain aspects of mass media, but it is not the institution responsible for producing and distributing it.

Question 20

Sport commentary that reflects a viewing audience that is working and lower-middle class tends to be:

Accepted Answer

Sport commentary that reflects a viewing audience that is working and lower-middle class tends to be overly descriptive to ensure that the audience understands the game and the tactics involved. It may also use more relatable language and examples instead of technical jargon.

Quiz 11: Sport, Media, and Ideology