Which target market strategy is most complex in terms of planning and implementation?
A) mass marketing
B) concentrated marketing
C) differentiated marketing
D) market niche

Question

Quizplus · Accepted Answer

Differentiated marketing involves targeting multiple segments with different marketing strategies and requires a lot of planning and implementation to effectively reach and appeal to those different segments. Mass marketing and market niche strategies are generally more straightforward, and concentrated marketing still focuses on a single segment.

Which Target Market Strategy Is Most Complex in Terms of Planning