The cost of a business above its tangible asset value is considered goodwill.

Name: The cost of a business above its tangible asset value is considered goodwill.
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Goodwill is the portion of a business's value that exceeds its tangible assets, such as buildings or equipment. It includes factors such as brand recognition, customer loyalty, and reputation in the marketplace. Goodwill is often considered intangible, but is still an important factor in determining a business's overall worth.

The Cost of a Business Above Its Tangible Asset Value