Which of the following is a not a disadvantage to a catalog-based direct marketer?
A) the inability to pinpoint specific customer segments through mailing lists
B) the effect of increases in postal rates and paper stock costs on profits
C) high clutter due to the large number of catalogs that are mailed
D) the inability to revise prices when catalogs are prepared months in advance of distribution
Correct Answer:
Verified
Q2: The "30-day rule" requires direct marketers to
Q3: A customer orders products by mail,phone,fax,tablet,or computer
Q4: While an infomercial may be 30 minutes
Q5: Direct marketing is forecast to grow based
Q6: The high level of competition in direct
Q7: Direct marketers are most affected by which
Q8: Direct marketers are typically divided into two
Q9: The promotional strategy of shopping networks _.
A)
Q10: Multichannel and omnichannel channel retailing both engage
Q11: A way to collect,store,and use relevant information
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