Direct marketers can either rent or purchase mailing lists.

Name: Direct marketers can either rent or purchase mailing lists.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Direct marketers can choose to rent or purchase mailing lists from third-party data providers. Renting a list means the marketer pays a fee to use the list for a specific time period and is not allowed to keep or reuse the list. Purchasing a list means the marketer buys a list outright and can use it multiple times.

Direct Marketers Can Either Rent or Purchase Mailing Lists