A major benefit of a trading-area analysis is that it allows a retailer to determine ________.
A) the demographic and socioeconomic characteristics of consumers
B) a store's image
C) the psychographics of shoppers versus nonshoppers
D) the response of shoppers to promotional pricing

Question

Quizplus · Accepted Answer

A trading-area analysis helps a retailer to identify the demographic and socioeconomic characteristics of consumers in the area, such as age, income, education level, and household size. This information can guide the retailer in making decisions about product assortment, pricing, and promotional strategies that are tailored to the needs and preferences of the local market.

A Major Benefit of a Trading-Area Analysis Is That It