The determination of trading-area overlap is most important for ________.
A) regional shopping centers
B) shopping districts
C) chain retailers
D) independent retailers

Question

Quizplus · Accepted Answer

The determination of trading-area overlap is most important for chain retailers as they have multiple locations and need to understand the market saturation and competition in each area to make strategic decisions about expansion and marketing efforts. Regional shopping centers and shopping districts typically have a defined geographic area and customer base, while independent retailers usually serve a more specific niche and may not have as many direct competitors in their immediate vicinity.

The Determination of Trading-Area Overlap Is Most Important for ________