Primary,secondary,and fringe trading areas can be described on the basis of ________.
A) outshopping by consumers
B) the frequency with which people from various geographic localities shop at a particular store
C) customer store loyalty
D) the probability of large orders based upon customer residence

Question

Quizplus · Accepted Answer

Primary, secondary, and fringe trading areas are determined based on the frequency with which people from different geographic localities shop at a particular store. This information helps retailers understand the customer base and target their marketing efforts effectively. Outshopping by consumers may be a factor that contributes to the trading area boundaries, but it is not the primary factor. Customer store loyalty and the probability of large orders based on customer residence are not the primary factors in defining trading areas.

Primary,secondary,and Fringe Trading Areas Can Be Described on the Basis