The least flexible element of a retailer's strategy mix is ________.
A) merchandise assortment
B) human resources
C) pricing
D) location

Question

Quizplus · Accepted Answer

Location is usually the least flexible element of a retailer's strategy mix because it involves significant investment in fixed assets like leases or real estate purchases, which are difficult and costly to change once made. Merchandise assortment, pricing, and human resources are relatively more flexible elements of a retailer's strategy mix that can be adjusted more easily to respond to changes in the market or the economy.

The Least Flexible Element of a Retailer's Strategy Mix Is