The first step in choosing a store location is to ________.
A) determine whether to locate as an isolated store, in an unplanned business district, or in a planned shopping center
B) evaluate alternate geographic (trading areas) in terms of the characteristics of residents and existing retailers
C) select the general isolated business district or planned shopping-center location
D) analyze alternate sites contained in the specified retail location type

Question

Quizplus · Accepted Answer

The first step in choosing a store location is to evaluate alternate geographic areas in terms of the characteristics of residents and existing retailers. This helps to determine the potential market and competition for the retail store. Only after this step is completed can the retailer move onto selecting a specific location type and analyzing alternate sites within that type.

The First Step in Choosing a Store Location Is to ________