A major advantage of the Census of Population for use by retailers in trading-area analysis is ________.
A) its currency
B) its five-year projections of key economic data
C) the availability of retail sales data by merchandise classification
D) the availability of information on small geographic units

Question

Quizplus · Accepted Answer

The availability of information on small geographic units is the major advantage of the Census of Population for use by retailers in trading-area analysis. This allows retailers to identify potential markets and determine the size of their customer base at a very detailed level. The other options mentioned do not provide this level of granularity.

A Major Advantage of the Census of Population for Use