A retailer should concentrate the bulk of its promotional activity in its ________.
A) fringe trading area
B) secondary trading area
C) primary trading area
D) satellite trading area

Question

Quizplus · Accepted Answer

The primary trading area is the location where the majority of the retailer's customers reside and where the retailer generates the bulk of its sales. Therefore, retailers should concentrate the majority of their promotional activity in this area to maximize their exposure to potential customers and enhance their sales potential.

A Retailer Should Concentrate the Bulk of Its Promotional Activity