A trading area can best be defined as ________.
A) those competitive stores that interchange customers
B) stores that are located in the same shopping center or district
C) a geographic area containing customers of a particular firm or group of firms for specific goods and services
D) a designation of a retail area by the U.S. Census Bureau

Question

Quizplus · Accepted Answer

A trading area is a geographic area that contains customers who may be interested in purchasing from a particular firm or group of firms for specific goods and services. It is not necessarily limited to stores in the same shopping center or district, and it is not a designation made by the U.S. Census Bureau. The competitive stores that interchange customers may fall within a trading area, but they do not define it.

A Trading Area Can Best Be Defined as ________