The trading area with the highest average purchase by a customer is the ________.
A) primary trading area
B) parasite trading area
C) fringe trading area
D) secondary trading area

Question

Quizplus · Accepted Answer

The primary trading area is where a business draws approximately 50-80% of its customers. These customers are the most frequent visitors and tend to spend more on average than those from secondary or fringe areas, making the primary trading area the one with the highest average purchase by a customer.

The Trading Area with the Highest Average Purchase by a Customer