Which retail merchandising strategy reflects the need to appeal to specific target markets through different product offerings?
A) rationalized retailing
B) micromerchandising
C) battle of the brands
D) cross selling

Question

Quizplus · Accepted Answer

Micromerchandising is the retail merchandising strategy that reflects the need to appeal to specific target markets through different product offerings. It involves tailoring merchandise assortments to meet the specific needs and preferences of individual stores or groups of stores. Rationalized retailing is a strategy that involves reducing the number of products or suppliers to streamline operations, while battle of the brands is a pricing strategy that involves offering multiple brands of the same product to compete on price. Cross selling is a sales technique that involves suggesting additional products or services to customers at the point of sale.

Which Retail Merchandising Strategy Reflects the Need to Appeal to Specific