A major advantage of a merchandising philosophy is ________.
A) close supervision of selling staff
B) equal treatment of the selling function
C) the buyer is close to consumers via his or her involvement with selling
D) the use of specialists in each area

Question

Quizplus · Accepted Answer

The merchandising philosophy emphasizes the involvement of the buyer in selling, which facilitates the understanding of consumers' needs and preferences, leading to better product selection and customer satisfaction. Close supervision, equal treatment, and the use of specialists are also important practices, but they are not unique to the merchandising philosophy.

A Major Advantage of a Merchandising Philosophy Is ________