The target market expands to include middle-income consumers who are somewhat more innovative than the average consumer in which product life cycle stage?
A) introduction
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

Middle-income consumers who are somewhat more innovative than the average consumer are usually the early adopters in the growth stage of a product life cycle. As such, the target market expands beyond the initial target market to include this new segment of consumers who are willing to try the product and provide feedback.

The Target Market Expands to Include Middle-Income Consumers Who Are