A chain retailer with a national representation can optimize its use of national advertising media through use of a(n)________.
A) informal buying organization
B) resident buying office
C) decentralized buying organization
D) centralized buying organization

Question

Quizplus · Accepted Answer

A centralized buying organization would allow the chain retailer to coordinate and centralize its advertising efforts on a national level. This would increase efficiency and potential cost savings in the use of national advertising media. The other options (informal buying organization, resident buying office, and decentralized buying organization) do not directly relate to optimizing use of national advertising media.

A Chain Retailer with a National Representation Can Optimize Its