Which retail assortment strategy is characterized by a retailer having a broad target market,one-stop shopping,and a large inventory investment?
A) wide and deep
B) wide and shallow
C) narrow and deep
D) narrow and shallow

Question

Quizplus · Accepted Answer

The wide and deep assortment strategy is characterized by a retailer targeting a broad market, offering a variety of products within a category, and investing in a large inventory to meet customer needs. This strategy often involves one-stop shopping where customers can find everything they need in one location.

Which Retail Assortment Strategy Is Characterized by a Retailer Having