Which brands generally receive secondary shelf locations and receive little or no promotion support?
A) generic brands
B) manufacturer brands
C) dealer brands
D) scrambled merchandising

Question

Quizplus · Accepted Answer

Generic brands are often considered to be lower in quality and receive secondary shelf locations because they are typically less expensive than manufacturer brands. They also receive little to no promotion support, as they are not usually backed by a large marketing budget.

Answer: C 
 Dealer brands, also known as private label brands, are created by retailers themselves and are typically less expensive than manufacturer brands. They may be given secondary shelf locations in order to distinguish them from name-brand products and to provide a cheaper alternative to consumers. Unlike manufacturer brands, dealer brands do not have large marketing budgets and may receive little to no promotion support.

Answer: D 
 Scrambled merchandising refers to the practice of retailers mixing unrelated products on the same display shelf or in the same section of the store. Products that are subject to scrambled merchandising may appear in secondary locations and receive little or no promotion support. However, it is important to note that scrambled merchandising is not a brand-specific practice, as it can affect both manufacturer and dealer brands.

Which Brands Generally Receive Secondary Shelf Locations and Receive Little