A common advantage of scrambled merchandising is that ________.
A) the scrambled goods have high profit margins
B) opportunities for cross-selling decrease
C) customers can be traded-up to more costly goods
D) the sale of substitute goods increases

Question

Quizplus · Accepted Answer

Scrambled merchandising often involves adding unrelated products with high profit margins to a retailer's offerings, increasing potential profits.

A Common Advantage of Scrambled Merchandising Is That ________