________ brands are somewhat pre-sold to consumers,require limited retailer investment in marketing,and often represent maximum quality to consumers.
A) Manufacturer (national)
B) Private (dealer)
C) Generic
D) Wholesaler

Question

Quizplus · Accepted Answer

National brands are pre-sold to consumers through national advertising campaigns and have a reputation for quality, which may require limited marketing efforts by the retailer. National brands often represent maximum quality to consumers. Private brands (B) are created by retailers and require more marketing efforts to promote and establish a reputation. Generic brands (C) are marketed as lower-priced alternatives and may not have the same perceived quality as national brands. Wholesaler brands (D) are typically sold to retailers and not directly to consumers.

________ Brands Are Somewhat Pre-Sold to Consumers,require Limited Retailer Investment